The distinction between "strategic" and "managerial" marketing is used to distinguish "two stages that have different goals and are based on different conceptual tools. Strategic marketing refers to the choice of policies aimed at improving a firm's competitive position, taking into account the challenges and opportunities offered by the competitive environment. On the other hand, management marketing is focused on the implementation of specific goals."

The ideas of co-marketing are the beginning of the end of the era of traditional marketing ("vertical marketing") and contribute to the development of a new era in this field, which is called lateral marketing, and thus lateral thinking. The lateral type of marketing differs from the vertical type of marketing in its principal focus on the production of goods, regardless of the situation in existing markets. In this case, manufacturers are focused on several different markets.

The pragmatics of graphic design determines its technical and communication varieties: corporate advertising design (advertising, logos and branding, product packaging, "outdoor advertising"), editorial and publishing design (book design, magazines, newspapers, booklets, flyers).

The pragmatics of graphic design defines its technical and communication varieties: corporate advertising design (advertising, logos and branding, product packaging, "outdoor advertising"), editorial and publishing design (design of books, magazines, Newspapers, booklets, flyers).

Formation and development of team skills, which are the basis for the implementation of team management. This can include the following skills:

• harmonising the overall goal with personal goals;
• taking responsibility for the team's results;
• situational leadership (leadership for the task) and flexible change of style in accordance with the specifics of the task;
• constructive interaction and self-government;
• making a single team decision and coordinating it with team members.